Marketing Data Analyst

Lansing, Michigan, United States | Full-time | Partially remote


NeoPollard Interactive (NPI), the leading and innovative provider of iLottery solutions, seeks a Marketing Data Analyst.

Do you want to be part of an awesome, exciting industry and work in a dynamic, interactive workplace? Do you like knowing the work you do helps raise proceeds for good causes? This position will provide the best excitement of a start-up company with fast-paced, challenging work, tremendous growth potential and gives you the opportunity to work with a leading provider of internet lottery solutions during one of the most transformative times in the industry.

 NeoPollard Interactive is headquartered in Lansing Michigan. NPi is a leading provider of online lottery solutions. We hire great people and are currently looking for a full-time Business Analyst. This is a full turnkey managed service offering across all areas of the business; including, product, marketing, operations, payments, and analytics.



 The primary role of this individual will be to build, enhance and maintain business intelligence platform to support business intelligence and advanced analytics requirements for the NeoPollard Interactive team. The selected candidate will engage with our business and operations teams from initial project definition through to project completion and will engage on multiple projects. Primary responsibilities will include the development of reporting and analytical solutions, a full suite of documentation, as well as some light application updates to enable such solutions.

 Deliverables include company reporting and dashboard solutions and documentation, light application enhancements, and custom analysis. The results of your work will allow us to streamline our reporting operations and enable the generation of new insights that will allow us to transform our Analytics & Insights efforts to support business strategy, as well as marketing and operations.



  • Analyze complex datasets, extracted using SQL, to provide actionable insights
  • Analyze and benchmark performance across multiple channels and platforms and provide recommendations for areas of future growth
  • Working closely with the Marketing team to deep-dive into the effectiveness of CRM bonus campaign performance and provide recommendations for the creation of new campaigns
  • Work with business partners to understanding analytical and data needs
  • Attend strategic and management meetings to stay informed of new requests, features, and improvement areas and provide support when necessary
  • Present insights and recommendations to business partners across the organization to support strategic planning
  • Attend training and conferences as necessary to build knowledge and refine skills
  • Ability to travel within and outside of the US
  • Other duties as assigned



  • 2-5 years of experience working within a Data Analytics/Business Analytics environment, with a focus on strategy, operations and marketing data analysis
  • Bachelor’s degree with a focus in Business, Marketing, or Computer Information Systems preferred
  • Expertise in analyzing complex data sets and converting them into actionable insights which drives business decisions
  • Experience in ensuring data integrity and validating results, with high attention to details and accuracy
  • Support, advise and collaborate to deliver ad-hoc reports and data, as necessary to meet the needs of the department
  • Experience with SQL writing
  • Experience with the Power BI reporting tools,
  • Capable of investigating, familiarizing and mastering new data sets quickly
  • Excellent written and verbal communication skills
  • Strong troubleshooting and problem-solving skills
  • Business-oriented, technical-functional, motivated, initiator who has the ability to partner with both business and technology teams
  • Strong organizational and time management skills, with the ability to work independently
  • Strong work ethic necessary to succeed in a dynamic and results-oriented environment



  • SQL Queries
  • Advanced Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, )
  • Marketing, CRM, and/or eCommerce experience preferred



  • Company provided laptop and cell phone
  • Comprehensive Health, Vision, and Dental benefits
  • Life and AD&D Insurance
  • 401k retirement savings plan
  • Paid vacation and personal time
  • Employee Assistance Program (EAP)
  • Opportunity for career development
  • Business casual dress code
  • Fun & exciting work culture



NPi is North America's leading provider of innovative iLottery solutions - the trusted and experienced partner lotteries rely on to help them achieve financial success in support of good causes. NPi is jointly owned by two of the world's most trusted and reputable companies in lottery and Internet gaming - Pollard Banknote and NeoGames.

Established in 2014, NPi combines the marketing expertise and extensive worldwide lottery experience of Pollard Banknote with the proven leadership and sophisticated technology of NeoGames in launching new online and mobile gaming products and services in response to an ever-evolving marketplace.

 With our proven track record in establishing and growing successful online and offline lottery gaming programs, NPi provides best in class iLottery technology and all of the essential online gaming services for regulated lottery clients.


Pollard iLottery Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state o